// The 10x Journal
Field notes from the build floor.
Essays and case studies on engineering software for businesses with real operational complexity. Slow cadence, long form, no listicles.
AI as engineering, not theater
On the difference between adding AI to your product and engineering AI into your operation - and why most consulting work is the wrong one.
Spreadsheets as load-bearing infrastructure
Most operational software gets commissioned the day someone realizes a spreadsheet is doing a job nobody can explain. Here's what to do about it.